Pod & Politics

Wanted to share this with readers of this blog:

https://nymag.com/intelligencer/2020/04/joe-bidens-podcast-is-bad-heres-how-to-make-it-better.html

Good advice and an interesting read...

And the overall downward trend?

Nick Quah has a somewhat contrary view to my previous post -- or perhaps a different take on the current overall trend?:

https://www.niemanlab.org/2020/03/it-appears-people-staying-at-home-all-the-time-is-bad-news-for-podcasting/

A New Normal Also For Podcasting

It’s a small thing in the scheme of things, but it is interesting to note that, with podcasting being a source of entertainment that can help everyone get through the coronavirus pandemic, that listening patterns have changed. It’s a data point about how we’re all trying to adjust.

Midroll, the advertising business arm of the Stitcher podcast network, reported in an April 1 webinar, that the listenership of its shows had returned to 91% of normal following an initial drop as lockdowns started in the U.S. The drop in listening during morning commutes was greater, because people have to work from home, and the total as of March is only 82% of the normal figure during that time, said Sarah van Mosel, chief revenue officer of the company. (Midroll collects listening data including times of day on its Stitcher streaming content).

On the other hand, because of people working from home changing their daily schedules and habits, to take breaks at other times of day or to get outside for walks, midday and other daytime listening is actually growing, according to van Mosel. “We’re now getting a sense of how people’s habits are changing as they stay home,” she said. “We’re seeing people are listening at varying times. We’re figuring out what the new normal is.”